Director of B2C Product
Margarita Skaletskaia is Director of B2C Product at HomeBuddy, part of QuinStreet since January 2026. She has more than ten years of experience in product management and marketplace growth. She sets HomeBuddy's B2C product strategy and leads five product teams covering the homeowner request flow, conversion optimization, lead quality, fraud and bot protection, and media buying enablement.
She joined HomeBuddy in 2022 and helped rebuild its legacy lead-sale system into the marketplace platform that now connects homeowners with over 1,000 local contractors and handles more than a million project requests a year. She later led the growth team and the company's experimentation practice. After the acquisition, her teams delivered key parts of the integration with QuinStreet's Modernize platform, including a shared lead auction and unified analytics.
That work gives her direct knowledge of how homeowner project requests and contractor quote data are collected, and what real projects look like across the US. For HomeBuddy's cost guides, Rita uses this knowledge to check that prices, cost factors, and project details are accurate and consistent with the HomeBuddy Editorial Policy before publication, so homeowners can plan their budget with realistic expectations before they talk to a contractor.
She is based in Lisbon, Portugal, and holds a Master's degree in Data-Driven Marketing from NOVA IMS Information Management School. Her master's research focused on HomeBuddy's email communication with homeowners after they submit a project request.
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